Fitbit is dedicated to empowering and inspiring you to live a healthier, more active life. Fitbit designs products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be. This is done by producing wireless-enabled wearable technology physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate and quality of sleep.

While health can be serious business, we feel it doesn't have to be. Fitbit believes you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.