“Without iPad and Morpheus on this project, I don’t think we would have come close to the results we have seen in the marketplace.”

– Louis Opperman, general manager, Red Bull ZA

As a creative and forward-thinking energy drinks company, Red Bull ZA constantly looks for ways to innovate and give further flight to their business.They understand the importance of constantly evolving their business to remain ahead of their competitors, and technology has been identified as a key driver and differentiator behind this process.

Towards the end of 2012, Red Bull ZA discovered the need to improve their bottom-line sales, and optimise their call cycles, which is the time sales representatives spend in the field visiting their retail clients to check on each outlet’s performance and product displays.

The company embarked on a journey that would transform not only its sales operations, but other areas of the business too. They partnered with Morpheus Commerce, a software development company specialising in mobile platforms, to assess how to be more productive using technology.

With a keen awareness of the power of iPad in business, they decided to use the advanced software platform developed by Morpheus Commerce, specifically for iPad. Morpheus designed the Sales Force Automation (SFA) app, allowing Red Bull ZA to better plan their sales visits, easily assess and report on individual retail outlets, and access product and marketing information on the go. With the implementation of this project, Red Bull ZA has seen an improved and more efficient sales team.

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